Edit to add: These updates all go live on Monday, May 6th, and future scent rotations will be announced on the first Monday of each month!

Are you ready to shake up your candle routine? We've got some exciting news that will change how you experience your favorite Rustic Charm scents for the better! Get ready for more freshness, more discovery, and a whole lot more fun as we introduce our brand new scent rotation strategy.

A New Way to Shop

Starting in May, we're curating our scent selection each month to bring you a constantly fresh and exciting candle experience. Each month will feature 6 scents with a fun theme, including options across all our fragrance categories (leather, floral, sweet, clean, and fruity). Don't worry, our top-sellers (Amazing Grace, Boots & Chaps, and Barnwood) will still be available. Questions? Check out our FAQ section below.

What about my favorite scent?

We totally get it! Change can be a little daunting, but we're making this shift for a good reason. We want to make choosing your next candle a simple and enjoyable experience, especially for first-time buyers. While your all-time favorite might not always be on the shelf, we think you'll love discovering new scents and having something fresh to look forward to each month. Plus, we're always listening to your feedback, so those beloved scents might reappear sooner than you think!

Need even more choices? Our retail partners often carry a wider selection of scents, and our Albany, Texas brick-and-mortar location will carry our full line. Plus, Silly Serape will make occasional appearances when supplies allow.

Let's kick off the new era with a celebration! Here's our May collection, themed “Cinco de Mayo!”:

• Wildflowers & Cactus
• Strawberry Leather
• Sunshine & Whiskey
• Barnwood
• Kokomo
• Silly Serape (limited supply)

Feature Scent Subscription Box

We're bringing back a favorite – our Scent of the Month subscription box, now called our candle club! Each month will feature a special surprise scent, either a beloved classic or something brand new. Subscribe to get your "Feature Scent" first, and at a discount!

May’s box is Wildflowers & Cactus! While this is a returning scent, we have made some small tweaks that we think you'll really love! Stay tuned for when this box subscription begins soon!

Pricing Updates (Cue FREE SHIPPING!)

With this update, you will notice a change in our online pricing. Our candles will see a price increase, from $18.95 to $22, to offer free shipping on all orders. Many customers abandon their carts before checking out due to unexpected shipping costs. By including shipping in the price, we aim to make our pricing clear from the outset, providing you with a more transparent and hassle-free shopping experience.

Cleaning House

To make room for even more exciting products and scents, we've made the difficult decision to say goodbye to our diffusers, diffuser refills, and scent oil droppers. This will allow us to focus on what we do best – creating amazing handmade candles!

We’re excited for what’s to come!

We're so excited to start this new chapter with you, and we can't wait to see which scents become your new favorites. Stay tuned for more surprises in the months ahead!

Warmly,

Stephanie and the Rustic Charm Team

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FAQ:

Why are you making this change?

In short, we are making this change to simplify our online offerings and focus on creating new scents efficiently and in the highest quality. With a smaller lineup, we can offer more new and exciting scents for you to try, while also ensuring that the quality of each candle is top-notch.

Longer explanation:
Rustic Charm Candles is a small, family-run business that has experienced remarkable growth over the years. While growth is exciting, it presents a unique set of challenges. As we navigate this exciting journey, we remain committed to our core values and strive to provide exceptional products that delight our customers.

One of the challenges we face is maintaining a diverse product line while ensuring efficiency and quality. Continuously offering our entire lineup has resulted in a significant backlog, hindering our ability to introduce new scents and experiment with innovative ideas.

To address this challenge and better serve our customers, we have decided to simplify our online offerings. This strategic move will offer two primary benefits:

1. A Constant Stream of New Scents: We will continually introduce new and exciting scents, ensuring that there is always something fresh and enticing for our customers to discover.
2. Enhanced Quality and Efficiency: By streamlining our product lineup, we can focus on producing scents quickly and efficiently, ensuring the highest quality standards.

In addition to these benefits, Rustic Charm Candles will have more room for experimentation. Scent ideas that we previously set aside due to similarities with existing offerings will now have a chance to shine. Who knows, a scent that we once said no to might become a future fan favorite.

We are excited about this new chapter in Rustic Charm Candles' journey. We believe that this change will enable us to continue creating unique and exceptional scents that our customers will love and cherish. Thank you for your continued support and loyalty.

What about my favorite scent?

We totally get it! Change can be a little daunting, but we're making this shift for a good reason. We want to make choosing your next candle a simple and enjoyable experience, especially for first-time buyers. While your all-time favorite might not always be on the shelf, we think you'll love discovering new scents and having something fresh to look forward to each month. Plus, we're always listening to your feedback, so those beloved scents might reappear sooner than you think!

Need even more choices? Our retail partners often carry a wider selection of scents, and our Albany, Texas brick-and-mortar location will carry our full line. Plus, Silly Serape will make occasional appearances when supplies allow.

I’m a wholesale buyer, what does this mean for me?

There won't be any immediate changes to your current experience. In fact, we are granting your store a level of exclusivity even within our website lineup. This means you will be able to sell scents that are not available from our online store. We believe this is an exciting opportunity for you, and it will enable us to focus more attention on our valued wholesale partners, like you, as we aim to streamline our retail offerings.

What is the expected timeframe for the return of discontinued scents?

We intend for each of our current scents to be featured at least once annually within our rotating lineup. We value your feedback and will actively listen to your suggestions to ensure that we can strike the right balance between simplifying our product line and providing the scents that our customers adore.

When does my Candle Club subscription renew each month?

Your Candle Club subscription renews every month on the same date you joined. For example, if you subscribe on the 2nd day of the month, your next box (and all the ones after that!) will ship on the 2nd day of the following months.